• Dr. Dhananjoy Datta

Management of the economics of public service advertising of health care service sector shall be followed very efficiently and effectively by any nation proactive to human beings or society in general. In this context the main objective of this study is to find out influence of health care service sector related public service television advertising in electronic media and its effect in pursuing the announcement made for public cause in Tripura. Secondly, to find out the overall reach of the recent government sponsored health care service sector related public service advertising among public in Tripura. Finally, to find out the right media for telecasting the health care service sector related public service advertising to make it more effective. This study is mainly based on the primary and secondary data. Primary data collected through pre-tested questionnaire and secondary data collected from the various sources like Published report, Web Articles, Journals and research report etc. Chi square tests, Phi & Cramer's V Value and Pearson Correlations were applied through SPSS. However, from the whole analysis of the study it can be strongly conclude that the public service advertising related to advertising on health care service sector through Outdoor Media is effective and it is observed that all the study have provided some positive outcome and further expansion of field study frequently basis may give more effective and efficient social wellbeing’s.

Economics, Public Service Ad, Health Care Industry, Television Media.

"Economics of Health Care Service Sector related Public Service Television Medium Advertising in Tripura, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 12, page no.1082-1122, December 2019, Available :http://www.jetir.org/papers/JETIR1908453.pdf

"Economics of Health Care Service Sector related Public Service Television Medium Advertising in Tripura, India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 12, page no. pp1082-1122, December 2019, Available at : http://www.jetir.org/papers/JETIR1908453.pdf