• Sai Geethika Nori

Digital marketing has created an extensive platform for the advertisers to promote their brands or products online. It paved a path for the business owners to reach their targeted customers with technology development. With fast evolution of technology, there has been found a continuous change in the buying behavior and purchase decision making of the consumers. The study deals with the factors influencing the buying behavior of youth and attributes those are attracting consumers to buy using digital marketing. The study was conducted to trace the impact that digital marketing has had on youth, with the help of structured questionnaire and interviews conducted among the young generations. A small survey was conducted with 232 respondents and the data collected was analyzed and presented in findings.

Digital Marketing, Youth, Buying behavior of youth

"Impact of Digital Marketing on Buying behavior of youth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.150-152, June 2019, Available :http://www.jetir.org/papers/JETIR1908484.pdf

"Impact of Digital Marketing on Buying behavior of youth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp150-152, June 2019, Available at : http://www.jetir.org/papers/JETIR1908484.pdf