• DEEPTI SINGH

The human senses have long been unnoticed, despite their responsiveness being in great importance. The five human senses are of great importance for an individuals experience of different purchases, frequency of purchase and consumption process. Marketers have to market their brands along with the sensory attributes like touch, taste, smell, sight and sound that will generate the activation of emotions that make customers desire a given product. Purpose of sensory marketing is to send messages to the right hemisphere of the brain, stimulation of the consumer senses and finally creating a bond between customers and product and inducing them to purchase.

Sensory Marketing, Five Senses, Purchase, Sales, Emotions, Consumer Behaviour, Perception.

"SENSORY MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.210-213, June 2019, Available :http://www.jetir.org/papers/JETIR1908496.pdf

"SENSORY MARKETING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp210-213, June 2019, Available at : http://www.jetir.org/papers/JETIR1908496.pdf