• Dr. Bhagat Singh

The concept of Music is a very effective medium for good business marketing in modern times. Advertising is playing a very important role in the enhancement of business. Music has been a part of our society and culture and its roots are in our rituals and literature hence we are affected by music. We can state without question that music is quite an important aspect of how we perceive things in our daily lives. Different styles or types of music may emphasize, de-emphasize or omit some roles for business marketing that is one of the important concepts of business marketing. Music is a universal language that inspires customers positively. Businessmen use the power of music as a technique to create the idea of a brand image for products and services. It creates a good and pleasant atmosphere which attracts different types of customers. Associate creative director, Alok Nanda Trikaya-Grey says, "If you have a well-liked popular song it is that much easier for the advertiser to grab your attention." This study carries out the main concepts of the role of music in business marketing with different musical styles and how to inspire customers to purchase the product and service. Instrumental music is a boon for marketing enhancement in the Mall culture. Music has a catalyst power to modify the mood of customers. It is quoted in Sangeet Ratnakar - Nadadhin Jagat i.e All the world is under control of sound. In Indian music, NAD is narrated as a sound that binds our mind and heart. The musical sound is very positive and important for advertising. Selecting the right music is also more important. However it is TV, radio, facebook ads, Instagram, etc, the music carries a customer in a pleasant mood. Music is better than silence in a Retail store.

music, emotions, marketing, advertising, community,

"Role of Music in the Enhancement of Business Marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.219-221, June 2019, Available :http://www.jetir.org/papers/JETIR1908498.pdf

"Role of Music in the Enhancement of Business Marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp219-221, June 2019, Available at : http://www.jetir.org/papers/JETIR1908498.pdf