• SARINA THOMAS
• Dr J Nalini

Nutritional labelling includes any written, printed or graphic matter that is present on the label, accompanies the food, or is displayed near the food, including that for the purpose of promoting its sale or disposal. The main aim of nutrition labelling is to provide the information one needs to make healthy choices about the foods one eat. Nutritional labelling is found to affect the consumer buying behaviour significantly. The provision of nutrition information may allow consumers to switch consumption from unhealthy products in food categories to healthy products more easily. The significance of study is rapidly increasing due to fact that Indian consumers are in the process of changing consumption buying behaviour especially regarding food items. Consumers’ ability to select their diet depends partly on the quantity and quality information available through a variety of sources including nutritional food labels. The study is designed to explore impact of nutritional labelling on consumer buying behaviour.

Nutritional Labelling, Consumer Buying Behaviour

"IMPACT OF NUTRITIONAL LABELLING ON CONSUMER BUYING BEHAVIOUR- A STUDY WITH SPECIAL REFERENCE TO KOTTAYAM TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.356-366, June 2019, Available :http://www.jetir.org/papers/JETIR1908665.pdf

"IMPACT OF NUTRITIONAL LABELLING ON CONSUMER BUYING BEHAVIOUR- A STUDY WITH SPECIAL REFERENCE TO KOTTAYAM TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp356-366, June 2019, Available at : http://www.jetir.org/papers/JETIR1908665.pdf