• Prof. MANOJKUMAR. J
• Dr. SHUBHA.A

Today, the Internet is premium hotspot for advancing business. There has been a quick ascent in the number of internet users since most recent couple of years. Hence Internet is the rewarding spot to advance the business. Online marketing is the act of utilizing online channels to spread a message about a company’s brand, products, or services to its potential customers. The strategies and procedures utilized for online marketing incorporate email, online networking, show promoting, website improvement, Google AdWords and the sky is the limit from there. The target of promoting is to arrive at potential customers through the channels where they invest their reading, searching, shopping, and socializing online. Online shopping is an ongoing period that has climbed in the space of E-Business and is unquestionably going to be the eventual fate of shopping on the planet. Everybody has entered the smartphone world so it is anything but difficult to get to applications as indicated by their solace and improve their life. At present, there are a large number of mobile applications similarly their applications for wellbeing, games, booking tickets, music, social networking, travel, banking, news, wellness, schedules and many more.25, 000 apps are adding to app store every month. Consumers shop when and where they need, where they are OK with the products and the decision of shopping. The expansion in innovation gives great chances to the seller to arrive at the customer in a lot quicker, simpler and in a monetary way. India is penetrated by 373.88 million smartphone users as of 2019. The paper indicates consumer behavior is influenced by some factors while online purchasing as well as its contribution to Digital India.

Online-Shopping, Market Penetration, Consumer Behavior

"“A STUDY ON POPULARITY OF ONLINE PURCHASE BEHAVIOR WITH REFERENCE TO STUDENTS IN BANGALORE CITY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.981-994, June-2019, Available :http://www.jetir.org/papers/JETIR1908746.pdf

"“A STUDY ON POPULARITY OF ONLINE PURCHASE BEHAVIOR WITH REFERENCE TO STUDENTS IN BANGALORE CITY”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp981-994, June-2019, Available at : http://www.jetir.org/papers/JETIR1908746.pdf