• K.Bahavathi Thangam
• Dr.J. Elizabethvijaya

Abstract Banking services are unavoidable and inevitable to the modern business world. This banking study deals customer and bankers attitudes and behaviours in banking services. The main objective of the study is to analyse the awareness and attitudes of banker and customer in banking. Some services already exist in the bank and the other necessary services are not provided by the banker. Most of the staff members are not softly behaves with the customers. Totally 400 respondents were given their experiences with the bank before the pilot study was made to rectify the mistakes in the questionnaires.

Key Words: Customer Satisfaction, Banking Services, Attitudes, Behaviour.

"Awareness And Attitudes Of Customer Services In Banking Industry: A Study With Special Reference To Kanyakumary District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.28-32, June-2019, Available :http://www.jetir.org/papers/JETIR1908755.pdf

"Awareness And Attitudes Of Customer Services In Banking Industry: A Study With Special Reference To Kanyakumary District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp28-32, June-2019, Available at : http://www.jetir.org/papers/JETIR1908755.pdf