• Anadi Jangra

The purpose of this research paper is to elaborate the understanding of integrated marketing communication (IMC) and how integrated marketing communication impacts marketing or promotion of services by healthcare organizations in NCR. Particularly, this study focuses on the about impact of IMC practices towards customer relationship, cost reduction, competitive advantage and profit/growth in effective marketing/promotion of services by healthcare organizations. This study outlines how an integrated marketing communication (IMC) capability drives a Healthcare Organization’s performance through influencing the factors like customer relationship, cost reduction, competitive advantage and profit/growth. The study evidently states that IMC is a key factor with significant impact on performance outcomes. On the competitive front, the more the healthcare organization is able to invest on its IMC capability, the greater its promotional effectiveness.

Integrated Marketing Communications, Healthcare, Promotional Effectiveness

"Influence Of Integrated Marketing Communication on Effective Marketing/Promotion of Services by Healthcare Organizations in NCR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.239-243, June 2019, Available :http://www.jetir.org/papers/JETIR1908780.pdf

"Influence Of Integrated Marketing Communication on Effective Marketing/Promotion of Services by Healthcare Organizations in NCR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp239-243, June 2019, Available at : http://www.jetir.org/papers/JETIR1908780.pdf