• Miss Shruti Kaushal
• Mr. Shiva Shankaran

This paper is on the portrayal of women characters in Indian TV serials. The research is conducted on the portrayal of women characters in Hindi TV serial ‘Nimki Mukhiya’ aired on Star Bharat at 8:30 PM from Monday to Friday. The nation which claims to be in the process of “globalisation” or “modernisation” still portrays its women in meaningless masses of costume jewellery and sarees. When women of India are progressing to be IPS and IAS Officers, all these contemporary “slice-of-life” soaps are still entangled in household plots and schemes. To reach objectives both qualitative and quantitative study has been conducted. For qualitative study, content analysis of all the episodes of the serial telecasted in the month of September, 2019 has been done. For qualitative study, a survey consisting of a questionnaire of twenty close- ended questions has been formed. The samplings are purposive and snowball.

Representation, reality, stereotype, marginalized, sexuality, programmes, responsibility, society.

"A Study on the Portrayal of Women Characters in Hindi TV Series Nimki Mukhiya aired on Star Bharat.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.306-310, June 2019, Available :http://www.jetir.org/papers/JETIR1908845.pdf

"A Study on the Portrayal of Women Characters in Hindi TV Series Nimki Mukhiya aired on Star Bharat.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp306-310, June 2019, Available at : http://www.jetir.org/papers/JETIR1908845.pdf