• Gaurav Soin

Ever since the news of Café Coffee Day’s founder VG Siddhartha committing suicide broke out, the entrepreneur world is in shock. He was the role model of many entrepreneurs because of his humble nature, calm demeanor, down to earth attitude and persistence towards building a globally renowned Indian brand. This is what keeps most entrepreneurs from getting sucked by multinational high paying jobs abroad to running their own show in India. In fact, even the consumers were seen deeply regretted and more concerned about the event. For them, visiting a Cafe Coffee Day was like an everyday affair. I seriously doubt if any other Indian consumer brand would have attracted so much attention than what Café Coffee Day (CCD) did.

Café Coffee Day, Suicide, Entrepreneurs, Brand.

"The Death Of India’s Coffee Magnate: Mystery Unravelled", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.509-523, June 2019, Available :http://www.jetir.org/papers/JETIR1908876.pdf

"The Death Of India’s Coffee Magnate: Mystery Unravelled", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp509-523, June 2019, Available at : http://www.jetir.org/papers/JETIR1908876.pdf