• Dr.V.C.Jeyaratha
• Dr. J. Elizabeth Vijaya
• Dr.K.Sudha
• Dr.S.Rameshkumar

Food safety plays dominant role food borne diseases. Hygienic practices and quality food products are two main factors influencing the food borne diseases in India. The main aim of the study is to analyse the confidence levels of the consumers in food safety and quality marks of Agmark, FPO and ISI marks of the products. This study mainly explains how the consumers prefer quality products without adulteration. The Chi-square test, t-test and Correlation statistics are used to get the adequate results of the study. Milk and milk products, mineral water and fruits and vegetables influence the high safety factor in high priced products. High priced products have high safety value. There is a relationship in awareness of checking quality marks and the respondents in different districts. Hence, the respondents in different districts vary in their awareness of checking quality marks. The different levels of income do not cause any change in the behavior of the respondents and the awareness about the different quality marks of products. The low and high income groups of respondents have awareness of different quality marks of products.

Food safety, Quality marks, Confidence level

"CONSUMERS’ CONFIDENCE LEVEL IN FOOD SAFETY AND QUALITY MARKS AND ITS IMPACT ON SAFE AND UNSAFE FOOD", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.776-781, June-2019, Available :http://www.jetir.org/papers/JETIR1908909.pdf

"CONSUMERS’ CONFIDENCE LEVEL IN FOOD SAFETY AND QUALITY MARKS AND ITS IMPACT ON SAFE AND UNSAFE FOOD", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp776-781, June-2019, Available at : http://www.jetir.org/papers/JETIR1908909.pdf