• SANJAY KUMAR PADHY

Online shopping in India as significantly affected by various demographic factors gender, marital status, age, income family size etc, but most mysterious of them is the impact of gender on the acceptance or rejection of online shopping. It’s a common knowledge that men and women have different mentalities that determine both sexes’ perspectives, motives and behaviors. Whether this difference is the question of nature or nurture is debatable, but the fact remains and has always been the point of particular interest to brands and merchants. Since the Internet has taken over numerous aspects of our life, and commerce in particular, marketers and advertising specialists are paying close attention to the peculiarities of online shopping behavior among women and men. In today’s article we will take a closer look at the core online shopping behaviors and dynamics of men and women.

Online shopping, Gender, Shopping behavior,

"Online Shopping Behavior of Men and Women", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.128-130, June-2019, Available :http://www.jetir.org/papers/JETIR1908957.pdf

"Online Shopping Behavior of Men and Women", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp128-130, June-2019, Available at : http://www.jetir.org/papers/JETIR1908957.pdf