• J.PRINCY
• Dr.S.JEYALAKSHMI

The purpose of this study is to evaluate the role of demographics on work motivation influencing job performance of employees working in select IT companies. Coimbatore is well known for the cotton mills in previous years, but at present, after the raise of Information Technology sector in India, the city is growing as one of the prominent IT hubs in South India. According to Economic Times 2015 report, Coimbatore is the second largest city with fastest urbanization in Tamil Nadu. Coimbatore has over 25,000 industries contributing to the economic growth of the city. Coimbatore, now has Coimbatore Hi-Tech Infrastructure Ltd(CHIL) and Tidel Park as two major economic zones contributing highest revenue to the city and the state. Many IT and BPO companies have boomed attracting many graduates form around the nation. Objective of the study is to evaluate the role of demographics on work motivation of employees working in select IT companies.

Demographics, work motivation, job performance, IT companies.

"WORK MOTIVATION INFLUENCING JOB PERFORMANCE OF EMPLOYEES WORKING IN SELECT IT COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.862-866, February 2020, Available :http://www.jetir.org/papers/JETIR1908A74.pdf

"WORK MOTIVATION INFLUENCING JOB PERFORMANCE OF EMPLOYEES WORKING IN SELECT IT COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp862-866, February 2020, Available at : http://www.jetir.org/papers/JETIR1908A74.pdf