• DR.K.LUCAS
• DR.A.G. SEGON ROY

ABSTRACT This article focus on customer satisfaction toward Indian Overseas online banking user in kanyakumari District. Enormous change in the field of technology has bring the world to a global village and it has caused unparalleled changes in the banking industry. Massive developments in the technology of tele-communications and electronic data processing have further stimulated these changes. Online banking is new jargon frequently used in banking sectors. Now a days, banks are shifted to multi-channel distribution of financial services through online. It helps the banks to introduced new way to gain competitive advantage, reduce their costs, improve their financial services, enlarge their customer databases, and progress their financial positions through new products. In the competitive world, online -banking is used as a strategic tool by the banking sectors to attract and retain customers. The present paper covers customers satisfaction towards Indian Over Seas online banking in Kanyakumari District.

Indian Overseas Bank, online banking, e-banking, customers satisfaction

"A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE BANKING WITH SPECIAL REFFERENCE TO INDIAN OVERSEAS BANK IN KANYAKUMARI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.867-876, June 2019, Available :http://www.jetir.org/papers/JETIR1908A75.pdf

"A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE BANKING WITH SPECIAL REFFERENCE TO INDIAN OVERSEAS BANK IN KANYAKUMARI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp867-876, June 2019, Available at : http://www.jetir.org/papers/JETIR1908A75.pdf