• Gagandeep Kaur
• Dr. Vijay Laxmi

This paper aims to investigate the role of data analytics and technology in the sports industry. The paper elaborates on what the current practices are and identify their utilization levels to inform decision-making within the sports industry. Examination of the literature shows that there is a lean towards the use of data analytics on-pitch as opposed to data analytics use off the pitch. The paper focuses on different types of data and data mining techniques. The paper discusses the role played by big data analytics in the sports sector from enhancing performance to increasing revenues.

Big Data, Data mining, Information, Sports, Technology

"Elaborating Role of Big Data Analytics in Sports", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.983-988, June 2019, Available :http://www.jetir.org/papers/JETIR1908A88.pdf

"Elaborating Role of Big Data Analytics in Sports", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp983-988, June 2019, Available at : http://www.jetir.org/papers/JETIR1908A88.pdf