UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1908C56


Registration ID:
301624

Page Number

445-450

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Title

Determinants of Women Entrepreneurship in Kerala: A case of Home-Based Beauty Salons

Authors

Abstract

Indian women form part of half of the total world population and as such, constitute a vital segment of our society. Women in traditional India were found confined within the four walls of their houses doing all the household activities, including taking care of their children and managing kitchen works. Majority of them were reluctant to break the shackles of these four walls, maybe due to the patriarchal nature of our society. But modern-day, women are trying hard to overcome these socio-economic barriers and thriving hard to take part in all sorts of economic activities. With changes in the socio-cultural environments and increasing educational opportunities, women are gradually entering into the field of entrepreneurship, especially Micro-entrepreneurship. Women entrepreneurs are regarded as individuals who take up challenging roles, in which they would want to adjust their economic independence, social and family life. Usually, a woman entrepreneur is perceived as a maker of household goods like pickles, pappads, etc. But today, with the changing scenario of women development, they are assuming the essential role of becoming owners and decision-makers of non-traditional enterprises, where growth and employment generation are imminent. Women nowadays take up more challenging activities like computer training, beauty salons, catering services, etc. With the beauty business thriving in the country, beauty clinics and saloons have started making their way into smaller cities and towns. Thiruvananthapuram district of Kerala has also got its share of beauty clinics. Apart from large parlours, there are micro parlours run by women from their homes primarily aimed at supplementing the family income. Under this backdrop, this study seeks to find out the promoting and demoting factors of women entrepreneurs running home-based beauty salons from Thiruvananthapuram district of Kerala. An attempt has also been made to identify the significant problems encountered.

Key Words

WOMEN ENTREPRENEURS, HOME-BASED BEAUTY SALONS, MICRO-ENTERPRISE

Cite This Article

"Determinants of Women Entrepreneurship in Kerala: A case of Home-Based Beauty Salons ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.445-450, June 2019, Available :http://www.jetir.org/papers/JETIR1908C56.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Determinants of Women Entrepreneurship in Kerala: A case of Home-Based Beauty Salons ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp445-450, June 2019, Available at : http://www.jetir.org/papers/JETIR1908C56.pdf

Publication Details

Published Paper ID: JETIR1908C56
Registration ID: 301624
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 445-450
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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