• Dr. Archana Vedantam

The Indian service sectors like cruise, airlines, hotels, restaurants, textiles businesses, and many micro small and medium enterprises [MSME’s] got stirred due to the COVID 19 epidemic. Yet India has incredible growth prospects in commerce, as many enterprises worldwide are now looking at India. A vast rise in digital marketing, especially among the new or low-frequency consumers, is evident. This pandemic has also raised the demand for local goods as buyers now seek products they feel trustworthy & healthy. The Research & Development segment and Pharmacy may flourish in the coming days. There is a possibility of growth in demand for private transport vehicles / automobiles after the lockdown period shortly as the government public transportation facility is affected by the pandemic. The segment of passenger vehicles could have a double-digit growth post-COVID-19 period. The increased consumption of agricultural produce by households and decreased demand from restaurants is an obvious possibility, focusing on health and hygiene by the citizens of varied segments in India. Digitalization is one of the most vital current trends, and it is quickly reshaping the global business environments.

Pandemic, Economic impacts, Service sectors, Digitalization, Marketing, Automobiles, Private transport, Public transportation, Health, Hygiene, Business

"ECONOMIC IMPACTS OF COVID 19 - A CASE STUDY OF INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.469-478, June-2019, Available :http://www.jetir.org/papers/JETIR1908C60.pdf

"ECONOMIC IMPACTS OF COVID 19 - A CASE STUDY OF INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp469-478, June-2019, Available at : http://www.jetir.org/papers/JETIR1908C60.pdf