UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1908C69


Registration ID:
301891

Page Number

537-544

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Title

Brand Loyalty – Customers Buying Behaviour on Soap “With Special Reference to Dove”

Abstract

Brands in consumer markets are significant. They are the interface between customers and the business, and trust and loyalty to brands can be established by consumers. The goal of this study is to explore the effects of brand communication and service quality through brand confidence in building brand loyalty. In a relational context, this study examines the relationship between brand communication and service quality, with an focus on understanding the connecting role of brand trust and loyalty. Overall, the automotive industry was chosen for this analysis as the framework for relational exchange. Data was obtained from the randomly selected 258 customers via random questionnaires. The research was conducted in Turkey and was focused on the production and administration of a self-administered survey. The results suggest that brand contact and service / product quality expectations can be seen as a backdrop to brand trust, which in turn affects brand loyalty.

Key Words

Brand communication, service quality, brand trust, brand loyalty

Cite This Article

"Brand Loyalty – Customers Buying Behaviour on Soap “With Special Reference to Dove”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.537-544, June-2019, Available :http://www.jetir.org/papers/JETIR1908C69.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Brand Loyalty – Customers Buying Behaviour on Soap “With Special Reference to Dove”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp537-544, June-2019, Available at : http://www.jetir.org/papers/JETIR1908C69.pdf

Publication Details

Published Paper ID: JETIR1908C69
Registration ID: 301891
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 537-544
Country: -, -, -- .
Area: Engineering
ISSN Number: 2349-5162


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