• Sikhamoni Borgohain

Media in India, which until a few years back used to comprise of the morning newspaper, the radio broadcasts and the sole television network screen images of “Doordarshan”, comprises today of a dazzling and at times mind boggling array of communication devices. The media, which was earlier merely a reporting device, is today a vibrant means of shaping, molding and influencing public opinion. Media’s role towards women is becoming the growing concern of the feminist writers, basically regarding participation, performance and portrayal of women. By analysing different research study we can states that magazines as well as newspapers have sections for females where the reared if left only with the option of reading some personal gynaecological problems of married women or personal love hick-ups of young girls. In Television also there are various serials where women are shown involved in conspiracy, premarital, extramarital affairs, wearing costly, heavy golden and diamond jewellery, little care about anything else than the individual matters, and at all not even a word about the outside world. Advertisements portray a woman who is more in control, knows her mind, and yet negotiates her newly emerging position within the context of her household and family life.

women,media,television,newspaper

"Image of women in the media in context of India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.611-614, June-2019, Available :http://www.jetir.org/papers/JETIR1908C78.pdf

"Image of women in the media in context of India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp611-614, June-2019, Available at : http://www.jetir.org/papers/JETIR1908C78.pdf