• Geeta Choudhary
• Dr. Shambhu Nath Singh

Retailing operations are labor-intensive thus prone to human errors. Digitalization is a need of the small or big retailers to efficient in doing procurement, inventory, display, Selling, relationship management within the bounds of capital, labor and space. Thus, digitalization is necessary to talked, studied and practiced in retail industry so that the Indian retailers could leverage its capabilities. This research paper covers the first step towards understanding of Digitalization and related concepts by illustrating the various initiative taken by giant retail firms in past decade. This research paper is also an attempt to clear the myth among retailers that digitalization is an evil and it can be cup of tea of giant retailers only to wipe out the retailing business of small retailers. How digitalization can be, achieve in retail business to scale up the turnover addressed.

CRM, Cloud Computing, Data driven, retail-consumer, transformation, digitization

"A First Step: Understanding Application of Digitalization in Retailing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1270-1274, June-2019, Available :http://www.jetir.org/papers/JETIR1908D59.pdf

"A First Step: Understanding Application of Digitalization in Retailing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1270-1274, June-2019, Available at : http://www.jetir.org/papers/JETIR1908D59.pdf