• Dr. D. B. BORADE
• NAMDEO SHELKE

Machine learning is a term thrown around in technology circles with an ever-increasing intensity. Major technology companies have attached themselves to this buzzword to receive capital investments, and every major technology company is pushing its even shinier parent artificial intelligence (AI). While the topic of machine learning and AI has been exhaustively covered in the technology space, not enough documentation has been created in the marketing space on the topic, including how it affects marketers and their work. This space is so thick with technology-based terminology, but not every marketer is opting to explore the full potential of Machine learning with limited bandwidth available with them. With many products coming to market, it is important to prepare marketers to tackle the landscape armed with a solid foundation. Machine learning touches an ever-increasing number of industries, we’ll also touch on several different ways that machine learning is impacting people in many professions. Most data scientists use R and Python for machine learning, but we still see very few marketer these days that only lives and breathes data science.

Machine Learning, Artificial Intelligence (AI), Product Management, Product Manager (PM),

"“Machine Learning and Artificial Intelligence (AI) for Effective Marketing”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1275-1285, June-2019, Available :http://www.jetir.org/papers/JETIR1908D60.pdf

"“Machine Learning and Artificial Intelligence (AI) for Effective Marketing”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1275-1285, June-2019, Available at : http://www.jetir.org/papers/JETIR1908D60.pdf