UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR1908D60


Registration ID:
311719

Page Number

1275-1285

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Title

“Machine Learning and Artificial Intelligence (AI) for Effective Marketing”

Abstract

Machine learning is a term thrown around in technology circles with an ever-increasing intensity. Major technology companies have attached themselves to this buzzword to receive capital investments, and every major technology company is pushing its even shinier parent artificial intelligence (AI). While the topic of machine learning and AI has been exhaustively covered in the technology space, not enough documentation has been created in the marketing space on the topic, including how it affects marketers and their work. This space is so thick with technology-based terminology, but not every marketer is opting to explore the full potential of Machine learning with limited bandwidth available with them. With many products coming to market, it is important to prepare marketers to tackle the landscape armed with a solid foundation. Machine learning touches an ever-increasing number of industries, we’ll also touch on several different ways that machine learning is impacting people in many professions. Most data scientists use R and Python for machine learning, but we still see very few marketer these days that only lives and breathes data science.

Key Words

Machine Learning, Artificial Intelligence (AI), Product Management, Product Manager (PM),

Cite This Article

"“Machine Learning and Artificial Intelligence (AI) for Effective Marketing”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1275-1285, June-2019, Available :http://www.jetir.org/papers/JETIR1908D60.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"“Machine Learning and Artificial Intelligence (AI) for Effective Marketing”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1275-1285, June-2019, Available at : http://www.jetir.org/papers/JETIR1908D60.pdf

Publication Details

Published Paper ID: JETIR1908D60
Registration ID: 311719
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 1275-1285
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162


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