• Dr. Podilapu Hanumantharao

The need for innovative communicative strategies is a demand of today’s dynamic market.The marketer is moving two ways that is towards technical advancement and to understand the psyche of the consumer in a better manner. In this paper. It is emphasized that the marketer should make a strategic plan for the effectivity of promotion especially through social media. The communications functions should be in a manner to build the brand image and the brand equity. This communication is important for the reduction of perceived risk in the mind of consumers. Also, the importance of communication from the marketer’s perspective and the advantage of the consumers is discussed. There are many technologies which are harnessed by companies to reach out to the consumers like virtual reality and augmented reality.Apart from technology the study of human mind is also important. These both ways can help the company have a successful communication strategy in an innovative manner.

Innovative promotion, social media, Psychology, Promotion strategy

"INNOVATIVE MARKETING COMMUNICATIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1351-1353, June-2019, Available :http://www.jetir.org/papers/JETIR1908D71.pdf

"INNOVATIVE MARKETING COMMUNICATIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1351-1353, June-2019, Available at : http://www.jetir.org/papers/JETIR1908D71.pdf