UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1908D71


Registration ID:
316222

Page Number

1351-1353

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Title

INNOVATIVE MARKETING COMMUNICATIONS

Abstract

The need for innovative communicative strategies is a demand of today’s dynamic market.The marketer is moving two ways that is towards technical advancement and to understand the psyche of the consumer in a better manner. In this paper. It is emphasized that the marketer should make a strategic plan for the effectivity of promotion especially through social media. The communications functions should be in a manner to build the brand image and the brand equity. This communication is important for the reduction of perceived risk in the mind of consumers. Also, the importance of communication from the marketer’s perspective and the advantage of the consumers is discussed. There are many technologies which are harnessed by companies to reach out to the consumers like virtual reality and augmented reality.Apart from technology the study of human mind is also important. These both ways can help the company have a successful communication strategy in an innovative manner.

Key Words

Innovative promotion, social media, Psychology, Promotion strategy

Cite This Article

"INNOVATIVE MARKETING COMMUNICATIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1351-1353, June-2019, Available :http://www.jetir.org/papers/JETIR1908D71.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"INNOVATIVE MARKETING COMMUNICATIONS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1351-1353, June-2019, Available at : http://www.jetir.org/papers/JETIR1908D71.pdf

Publication Details

Published Paper ID: JETIR1908D71
Registration ID: 316222
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 1351-1353
Country: -, -, India .
Area: Engineering
ISSN Number: 2349-5162


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