• Ms.Anurdha Kushwaha
• Mr. Ajit Kumar Singh

Savings is a significant macro-economic element to be viewed in both individual and domestic economic circumstances. It provided that their small assets today are meant to fund the expenses of tomorrow, saving is one of the main considerations of any individual investor. The goal of the study was to analyze investment activity by conducting a survey of rural investors in Jhansi. Countries like, India are almost uncertain about income levels and lead to higher consumption rather than savings. If savings are weak, speculation will also be low, leading to a low accumulation of capital. This survey analyzes the determinants and patterns of saving practices in the rural household of Jhansi. The marginal propensity to consume is more rather than the marginal tendency to save. The saving determinants are analyzed empirically by a linear regression method. The study indicates that most rural households have poor educational status, which results in fewer people's understanding of the benefits of saving. The diversification of the company provides a wide range of investment options for the individual investor. Savings is a mantra recited by every financial planner. Savings are the difference between the investor's earnings and their spending. One theory may be that they prefer to maintain some of the content needs. In the post-economic reform era, Indian investor conduct, preference choices in various financial instruments, assessment and analysis of investment platforms have changed significantly.

Savings, Investment pattern and financial market, Rural Investment Behavior

"Savings and Investment Behavior of Rural Investors Household A Case Study of Jhansi Region", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.1473-1482, June-2019, Available :http://www.jetir.org/papers/JETIR1908D87.pdf

"Savings and Investment Behavior of Rural Investors Household A Case Study of Jhansi Region", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp1473-1482, June-2019, Available at : http://www.jetir.org/papers/JETIR1908D87.pdf