• DR HARPREET SINGH BAGGA

This paper is focus on the affect of Brand on consumer’s Buying behaviour, and preference of Branded product. The purchasing behaviour is strongly influenced by image of product. The quality of the product and price are also influenced with their strong impact on buying behaviour of consumer. The primary data is collected through questionnaires and secondary data was collected through internet, journals and magazines. This survey study was conducted in June 2017. A sample of 80 respondents was taken out in which involves housewives, students and others.

Brand, Consumer Behavior, Preference of Lakme and Oriflamme brand product.

"EFFECT OF BRAND ON CONSUMER BUYING BEHAVIOUR - A SELECT STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.129-133, June-2019, Available :http://www.jetir.org/papers/JETIR1908E18.pdf

"EFFECT OF BRAND ON CONSUMER BUYING BEHAVIOUR - A SELECT STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp129-133, June-2019, Available at : http://www.jetir.org/papers/JETIR1908E18.pdf