• Ms. C.K. Theresa Santhakumari
• Dr. S.M. Pushparani

Marketing is the practice through which goods and services shift from producer to the customer, by identification or selection of a product, its price determination, distribution channel and development and implementation of promotional strategies. Thus, it is a business activity that involves identification of the customers want, design of the products and services, to sell them profitably. Consumers are the decision makers to purchase their products, based on the price, design, taste, fashion and technology etc. The behavior of the consumers either directly or indirectly influence or affect the consumers’ behavior towards the products. Thus products have its life on the shelf of the outlets depending on the various essentials of the consumer behavior. In pursuit, of the market share of their products, marketers recklessly explore new marketing strategies to sustain and retain loyal existing and new consumers of their products and services offered in the current market.

PERCEPTION OF THE CONSUMERS ABOUT BRAND LOYALTY TOWARDS EDIBLE OIL IN DINDUGAL DISTRICT

"PERCEPTION OF THE CONSUMERS ABOUT BRAND LOYALTY TOWARDS EDIBLE OIL IN DINDUGAL DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 11, page no.65-69, November-2019, Available :http://www.jetir.org/papers/JETIR1912010.pdf

"PERCEPTION OF THE CONSUMERS ABOUT BRAND LOYALTY TOWARDS EDIBLE OIL IN DINDUGAL DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 11, page no. pp65-69, November-2019, Available at : http://www.jetir.org/papers/JETIR1912010.pdf