UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 3 Issue 2
February-2016
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIR1912049


Registration ID:
226448

Page Number

387-398

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Title

A STUDY ON IMPACT OF ADVERTISEMENT ON BUYING BEHAVIOUR OF CONSUMERS IN MANNARGUDI TOWN

Authors

Abstract

In today’s business world, marketing processes are based on the interaction between a business and the consumers. Advertising has been considered as a popular management tool for dealing with the highly rapid technological changes and also the marketing changes in today’s competitive markets, and this management tool refers to the re-analysis and re-designs of tasks and also processes inside and outside the organization. Advertising industry is a social institution born to full fill the human needs to require and send information about availability of product, brand and service. Of late, there has also been a widespread feeling that advertising is a form of communication, meant to exploit the consumers. Further it is often criticized as being generally profit oriented and business houses are label as marketing shared who are developing a perfecting technique to defraud customers through misleading advertisement. The objective of advertisement is to study the Impact of advertisement on buying behavior. It is found that there is a relationship between age of the respondents and level of impact of advertisement and there is a relationship between income and satisfaction with advertised product at the time of using.

Key Words

Advertising Industry, Consumers, Brand Loyalty, Buying Behavior

Cite This Article

"A STUDY ON IMPACT OF ADVERTISEMENT ON BUYING BEHAVIOUR OF CONSUMERS IN MANNARGUDI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.3, Issue 2, page no.387-398, February-2016, Available :http://www.jetir.org/papers/JETIR1912049.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON IMPACT OF ADVERTISEMENT ON BUYING BEHAVIOUR OF CONSUMERS IN MANNARGUDI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.3, Issue 2, page no. pp387-398, February-2016, Available at : http://www.jetir.org/papers/JETIR1912049.pdf

Publication Details

Published Paper ID: JETIR1912049
Registration ID: 226448
Published In: Volume 3 | Issue 2 | Year February-2016
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.22935
Page No: 387-398
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162


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