• Dr. L. BALAMURUGAN

The study was undertaken with the overall objective to analyze the supply chain for rose cut flower in Krishnagiri district. The study was undertaken to examine the current practices in supply chain of Rose cut flower, to conduct value chain analysis for Rose cut flower, to identify the major constraints in supply chain of Rose and to suggest suitable strategies for efficient supply chain management of Rose . The study was conducted in Ooty, Coonoor and Kotagiri Panchayat union in Krishnagiri district as it occupied the major area in the production of hi-tech cut flower like rose . A sample of 30 farmers, 25 intermediaries was selected from the study area by simple random sampling method. Data were collected from sample farmers by personal interview with the aid of a pretested interview schedule and published sources. There were four supply chains existing for marketing of rose cut flower. More than eighty five per cent of rose moved from Krishnagiri to Bangalore through channel I, II, III and IV. Large farmers used channel II alone for sending their produce to Bangalore. Marginal and small farmers to sell their produce predominantly used I, III and IV. The producers expressed that the high cost of imported planting material was the most important problem followed by pest and disease attack. The intermediaries expressed lack of quality as the most important problem followed by lack of consistency in supply. The other problems were high handling cost, poor storage facility and high transport cost.

Supply chain, Value addition, Marketing efficiency

"ANALYSIS OF ROSE CUT FLOWER SUPPLY CHAIN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 8, page no.1083-1092, August-2019, Available :http://www.jetir.org/papers/JETIR1912146.pdf

"ANALYSIS OF ROSE CUT FLOWER SUPPLY CHAIN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 8, page no. pp1083-1092, August-2019, Available at : http://www.jetir.org/papers/JETIR1912146.pdf