• A.Delphin Sudha
• Prof.A.Velanganni Joseph
• P.T.Jyothi

Saving is a strategic variable in the theory of economic growth. At the national level, saving is the withdrawal of supporting investment in the economy. The role of saving as a determinant of economic growth has been emphasized by the classical economists like Adam Smith Ricardo and Mill. For an individual acquisition of more wealth enables him to safeguard against future contingencies and thus provides him with a cushion of security. Investment culture is a prerequisite, and financial planning is a challenge for most people in the country when resources are limited, and needs are endless. As with most problems, achieving financial security is a very much matter of understanding concepts, organizing information, and developing a workable process. Hence, financial planning investment and saving should be a series of steps that help us reach our financial goals in the future with ease. Savings and investment among the masses merge as a result of the cultural background. It is a normal human tendency to spend the earnings. Still, the need to protect or safeguarding future needs forces humans to save for the future and this culture of saving and directing the savings to profitable investments are influenced by the extent and the level of financial planning carried out. Investment culture necessarily would mean different attitudes, perceptions, and willingness expressed by individuals/ institutions in directing their savings in various financial instruments/ securities. A study of the savings and investment pattern of their perceptions and preference thus assumes a broader significance in the formulation of policies for the development and regulation of the securities market in general and the protection and promotion of investor’s interest in particular.

A STUDY ON INVESTOR BEHAVIOUR TOWARDS CAPITAL MARKET WITH REFERENCE TO KERALA STATE

"A STUDY ON INVESTOR BEHAVIOUR TOWARDS CAPITAL MARKET WITH REFERENCE TO KERALA STATE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 12, page no.1451-1458, December-2019, Available :http://www.jetir.org/papers/JETIR1912191.pdf

"A STUDY ON INVESTOR BEHAVIOUR TOWARDS CAPITAL MARKET WITH REFERENCE TO KERALA STATE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 12, page no. pp1451-1458, December-2019, Available at : http://www.jetir.org/papers/JETIR1912191.pdf