• Dr Vandana Bansal

There has been a rise in environmental activism over the past few decades in response to growing public awareness of environmental degradation, the devastating effects of major industrial disasters, and the efforts of environmental activist groups. The depletion of natural resources, the warming of the planet, the thinning of the ozone layer, the degradation of land, acid rain, and other phenomena have prompted consumers to worry about the state of the environment in recent decades, as their very survival may be at stake if the planet is not protected. We reviewed the literature on green consumerism and presented the results of a small number of studies in order to better grasp the factors that influence consumers' decisions to buy eco-friendly goods. The goal of this article was to investigate the mediating role that customers' awareness of and comfort with eco-products play between environmental concerns and their propensity to make purchases of these goods. The results of this survey reveal that environmental awareness has grown steadily over the past few decades as environmental issues have gone from being a niche concern to a widespread one amongst consumers. Despite optimistic predictions, demand for eco-friendly items did not develop as predicted, and gaps between attitudes and actions, as well as intentions and actions, appeared. Thus, the purpose of this research is to investigate the reasons why consumers do not choose eco-friendly items by identifying the most significant barriers they face in making their green aspirations into reality. It goes without saying that eco-friendly items will be given top priority as they become the spotlight stealers in the near future. In tandem, there will be a gradual but discernible shift in consumer opinion over the next few years. However, environmental concern can be most effectively channeled into purchase intention of eco-products through consumers' awareness of eco-products.

literature review; environmental concern; eco-products; environmental responsibility; purchase intention; green consumerism

"AN ANALYSIS OF ECO - FRIENDLY PRODUCTS DEMAND AND ENVIRONMENTAL CONCERN BEHAVIOUR OF CONSUMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 10, page no.1742-1751, October-2019, Available :http://www.jetir.org/papers/JETIR1912231.pdf

"AN ANALYSIS OF ECO - FRIENDLY PRODUCTS DEMAND AND ENVIRONMENTAL CONCERN BEHAVIOUR OF CONSUMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 10, page no. pp1742-1751, October-2019, Available at : http://www.jetir.org/papers/JETIR1912231.pdf