• Dr.Mamta Kumari
• Pallav Chandra Sinha
• Sannu Priya

The advent of Augmented Reality technology has changed the retail landscape by offering marketers opportunities for creating immersive and interactive shopping experiences. This review paper talks about how AR has changed marketing strategies—in particular, how this technology increases consumer engagement, shapes brand perception, and drives sales. By integrating virtual elements into physical shopping, AR empowers customers to view products in real-time, thereby creating the experience of more informed and satisfying shopping. The paper discusses various applications of AR, including virtual try-ons, interactive product demos, and personalized marketing campaigns, with a number of successful case studies and examples of industry practice. Besides, it explores the psychological and behavioural outcomes of AR on customer decision-making processes, as well as several challenges that retailers face in using the same technology. This paper contributes insights relevant for those marketers and retailers who aim to use AR as a means to enhance their competitiveness in the online market by better understanding the current trends and future prospects.

AI-powered chatbots, customer service, natural language processing, machine learning, deep learning, customer experience, operational costs, case studies, data privacy, ethical considerations.

"Marketing in the Age of Augmented Reality (AR) Shopping: Creating Engaging and Interactive Shopping Experiences", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 11, page no.217-229, November-2019, Available :http://www.jetir.org/papers/JETIR1912273.pdf

"Marketing in the Age of Augmented Reality (AR) Shopping: Creating Engaging and Interactive Shopping Experiences", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 11, page no. pp217-229, November-2019, Available at : http://www.jetir.org/papers/JETIR1912273.pdf