UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 1
January-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2001004


Registration ID:
226688

Page Number

9-15

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Title

MARKETING CHANNEL ADMINSTRATION AND SALES EFFORT: AN EMPIRICAL STUDY

Abstract

Effective marketing channel administration has become a potentially valuable way of securing competitive advantage and improving sales effort. The objective of this research is to present the relationship between marketing channel administration and sales effort. The data collection instruments used was a questionnaire which was administrated to a total sample of 237 management staff of table water manufacturing firms in Rivers State of Nigeria. Of which 200 completed correctly and returned the questionnaire and the response rate was 84.4%. Sample selection was based on random sampling which was obtained from Rivers State Ministry of Commerce and Industry Business Directory. The data collected were analyzed using reliability and validity tests, descriptive statistics (mean and standard deviation) and inferential (simple regression analysis) statistics. The results indicated that Marketing channel administration significantly and positively influence sales effort. The study concludes that based on the findings of the empirical analysis, proper marketing channel administration is indispensable in guaranteeing that company’s products reach the customers at the right time and place though sales effort. The study recommends amongst others that management of table water manufacturing companies should engage in proper implementation and coordination of marketing channels to endear greater sales effort in their organizations.

Key Words

Marketing channel administration, Rivers State, Sales effort, Table water manufacturing firms.

Cite This Article

"MARKETING CHANNEL ADMINSTRATION AND SALES EFFORT: AN EMPIRICAL STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 1, page no.9-15, January-2020, Available :http://www.jetir.org/papers/JETIR2001004.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"MARKETING CHANNEL ADMINSTRATION AND SALES EFFORT: AN EMPIRICAL STUDY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 1, page no. pp9-15, January-2020, Available at : http://www.jetir.org/papers/JETIR2001004.pdf

Publication Details

Published Paper ID: JETIR2001004
Registration ID: 226688
Published In: Volume 7 | Issue 1 | Year January-2020
DOI (Digital Object Identifier):
Page No: 9-15
Country: Port Harcourt, Nigeria, Rivers State, Nigeria .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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