UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 1
January-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2001005


Registration ID:
226689

Page Number

16-27

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Title

Warehouse Optimization and Customer Satisfaction of Large Scaled Manufacturing Firms in Rivers State of Nigeria

Abstract

The purpose of this study was to find out how warehouse optimization relates with customer satisfaction in large scaled manufacturing firms in Rivers State of Nigeria. The study employed the descriptive survey research method and a sample size of 296 retailers of selected large scaled manufacturing firms products in Port Harcourt by means of the judgmental sampling technique. The sources of data were both primary and secondary. The primary source of data was the questionnaire, and the statistical tools adopted for analysis was the Pearson’s correlation analysis which was used to gauge the relationship between warehouse optimization and customer satisfaction in large scaled manufacturing firms in Rivers State, while the analysis of variance was used to ascertain the difference in mean on responses on the study variables. The study reveals a strong, positive and significant relationship between warehouse optimization and customer satisfaction and concludes that warehouse optimization in large scaled manufacturing strongly, positively and significantly relates with customer satisfaction. The study recommends amongst others that large scaled manufacturing firms should review its operation strategies and balance its warehouses optimization to achieve customer satisfaction.

Key Words

Customer satisfaction, Large scaled manufacturing firms, Port Harcourt, Warehouse optimization.

Cite This Article

"Warehouse Optimization and Customer Satisfaction of Large Scaled Manufacturing Firms in Rivers State of Nigeria", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 1, page no.16-27, January-2020, Available :http://www.jetir.org/papers/JETIR2001005.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Warehouse Optimization and Customer Satisfaction of Large Scaled Manufacturing Firms in Rivers State of Nigeria", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 1, page no. pp16-27, January-2020, Available at : http://www.jetir.org/papers/JETIR2001005.pdf

Publication Details

Published Paper ID: JETIR2001005
Registration ID: 226689
Published In: Volume 7 | Issue 1 | Year January-2020
DOI (Digital Object Identifier):
Page No: 16-27
Country: Port Harcourt, Nigeria, Rivers State, Nigeria .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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