• vishal bhawani
• Dr. Irfan Inamdar
• Veteran Wing Commander Sudhir Salunkhe

As smartphone has moved from ‘want’ to ‘need’ the demand for it has grown tremendously in both the market (online as well as offline). There are many reasons why a consumer prefers to purchase the smartphone from online or offline market, so this study focuses mainly on what grounds or bases a consumer makes a decision on whether to purchase a smartphone online or offline. Various literatures are available on different variables or factors that influence the consumer to choose online shopping or offline shopping mode, however this study is mainly concerned with factors involved in choosing a mode between online and offline mode for purchase of smartphones only. The result of this study will defiantly provide an insight on the factors that are most important to consumers for opting a particular mode for purchase of smartphone.

consumer behavior, online vs offline, smartphones buying behavior, factors affecting decision making.

"A STUDY ON BUYING BEHAVIOUR OF CONSUMERS ON PURCHASE OF SMARTPHONES ONLINE VS OFFLINE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.80-88, February-2020, Available :http://www.jetir.org/papers/JETIR2002012.pdf

"A STUDY ON BUYING BEHAVIOUR OF CONSUMERS ON PURCHASE OF SMARTPHONES ONLINE VS OFFLINE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp80-88, February-2020, Available at : http://www.jetir.org/papers/JETIR2002012.pdf