• GANA GIRISH.A
• N. ARJUN KUMAR

This research is to find out the perception of consumers on the portrayal of women in deodorant advertisements, especially in television. Advertisers implements different sorts of marketing strategies to get individuals attention and to purchase their items. They use humor, self-esteem, peer pressure, etc. The one that is thought to be the most well-known and the best is the utilization of sex in promoting their product. For the convenience of doing research, three deodorants were taken into consideration. Advertisements of Fogg, Axe and Wildstone sprays have been analyzed on the basis of the opinions of the samples. Participatory observation is used as research method. Two groups consist of 7 and 8 members respectively on each groups were observed for this research. Convenient samples have been used for the research. Advertisements were screened to the participants and 12 questions were asked based on these advertisements. The study shows that women are objectified in advertisements, and they were used in advertisements for increasing the market value of the product. The consumers were also attracted to this marketing strategy.

Key words – advertisements, women, objectification, consumer, television.

"PERCEPTION OF CONSUMERS ON THE PORTRAYAL OF WOMEN IN DEODORANT ADVERTISEMENTS IN TELEVISION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.231-236, February-2020, Available :http://www.jetir.org/papers/JETIR2002038.pdf

"PERCEPTION OF CONSUMERS ON THE PORTRAYAL OF WOMEN IN DEODORANT ADVERTISEMENTS IN TELEVISION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp231-236, February-2020, Available at : http://www.jetir.org/papers/JETIR2002038.pdf