• A. Uswathun Hasana
• Dr. Kanna Muthiah

ABSTRACT This paper aims to interpret the capitalist moves in mall culture and the motives of degenerating humanity in the select short stories of a young Ghanian-American writer, Nana Kwame Adjei Brenyah. The pompous lifestyle of postmodern world is attacked by the writer in the stories, Friday Black, How to Sell a Jacket as Told by Iceking and In Retail. The globalized world has given rise to many mass cultures. The cohabited popular postmodern culture seems to be elusive and pervasive. Capitalist mode of business has resulted in wage labour, poverty, exploitation and celebration of menial and materialistic things. Materialism is prominent in the capitalist consumerism. Human values are rejected and neglected. Nana Kwame Adjei Brenyah is a young American writer who seems to be much aware of the cosmopolitan world. His collection of short stories, Friday Black is poignant, surreal and appears as hard-hitting stones upon capitalism and urbanisation. He shows how the commodity based life will lead to a disastrous destination where virtue and goodness become cold and unnatural life becomes normal. This paper attempts to locate the aftermath of the urbanisation and commodity fetishism in malls and to uncover the possibility of a disoriented future. It explores how capitalism takes a toll on humanism.

Keywords: Capitalism, Mall culture, Consumerism, Manipulation, Inhumanity, Exploitation

"CAPTALISM VERSUS HUMANISM IN THE SELECT SHORT STORIES OF NANA KWAME ADJEI-BRENYAH’S FRIDAY BLACK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.614-615, February-2020, Available :http://www.jetir.org/papers/JETIR2002090.pdf

"CAPTALISM VERSUS HUMANISM IN THE SELECT SHORT STORIES OF NANA KWAME ADJEI-BRENYAH’S FRIDAY BLACK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp614-615, February-2020, Available at : http://www.jetir.org/papers/JETIR2002090.pdf