• Mrs. Rajam Murali NV
• Dr. Indrajit Yadav

Home grown beautifiers are the arrangements used to upgrade and improved the human appearance. The point of the present research was to plan and arranged home grown cream to dampen and sustaining the skin. The present research intended to explore factors that affect consumers' purchasing behaviour of herbal cosmetics suitable for their skincare needs. Practically all cutting edge individuals utilize some restorative items consistently, and these items have become every day necessities. Be that as it may, the micro plastics and synthetic compounds contained in conventional beauty care products can have an adverse effect both on the characteristic world and on individuals' prosperity. In the course of the most recent couple of decades, buyers have been fonder of carrying on with a sound and feasible way of life. They have been progressively stressed over the negative effect of destructive makeup synthetic fixings on their wellbeing. They have likewise been progressively mindful of an immediate or a backhanded negative effect applied on the indigenous habitat and social welfare brought by their buy choices.

Beauty Products, Cosmetics, Herbal Cosmetics, Consumer Behavior, Skin Care.

"ANALYZING SKIN TYPE EFFECT ON MOTIVATIONAL FACTORS OF CONSUMERS PURCHASE BEHAVIOR IN CONTEXT OF HERBAL COSMETICS IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.647-653, February-2020, Available :http://www.jetir.org/papers/JETIR2002095.pdf

"ANALYZING SKIN TYPE EFFECT ON MOTIVATIONAL FACTORS OF CONSUMERS PURCHASE BEHAVIOR IN CONTEXT OF HERBAL COSMETICS IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp647-653, February-2020, Available at : http://www.jetir.org/papers/JETIR2002095.pdf