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February-2020
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
Impact factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal
UGC Approved Journal no 63975(19)
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR2002294
Registration ID:
228082
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Title
A study on the influence of television commercials on female
Authors
Abstract
This paper tries to study how beauty cream television advertisement affects consumer buying behavior and the impact of beauty cream advertisement on mental health of the consumers.The methods of research used were quantitative method and participant observation on 60 samples between the ages of 18 to 50 and a questionnaire was used as the tool of data collection. The findings that were determined showed the extent of affects of the product on consumer's buying behavior and their mental health.
Key Words
Advertisemnt, Fairness cream, consumer buying behaviour, influence
Cite This Article
"A study on the influence of television commercials on female", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.583-589, February-2020, Available :http://www.jetir.org/papers/JETIR2002294.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"A study on the influence of television commercials on female", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp583-589, February-2020, Available at : http://www.jetir.org/papers/JETIR2002294.pdf
Publication Details
Published Paper ID: JETIR2002294
Registration ID: 228082
Published In: Volume 7 | Issue 2 | Year February-2020
Page No: 583-589
Country: Karnataka, Jharkhand, India .
Area: Arts
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2002294
Published Paper PDF: https://www.jetir.org/papers/JETIR2002294
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