• Deepika G
• Arjun Kumar N

This research study aims to the effect of entrepreneur endorsement in the advertisements to influence its own target audience. Source elegance, the credibility of the commercial, creating the trust on brand, client self-satisfaction, and it concentrates the impact on target audience . Survey format will be done with materials that contains influence of the Celebrity Entrepreneurs endorsing a product. The sampling method used in this survey have the purposive sampling and the respondents are those who recognize 'Kiran Kumar' the owner of' Lalitha jewellers' ,'Padma Singh Isaac' the owner of 'Aachi masala' and' Saravana Arul' the owner of 'the legend new Saravana stores' . The findings indicated that deliver elegance, source credibility, customer expression of entrepreneur endorsed advertisements, purchaser’s own decision are the elements for clients to follow the Celebrity Entrepreneurship behaviour and buying purpose. However, this survey brings out the purchasing power of the target audience .The target audience of the survey is 30 to 50 aged women in Chennai as the advertisement’s target audience are women.

Advertisement, Celebrity, Entrepreneurship , Brand ambassador

"Effectiveness of Celebrity entrepreneur endorsement in advertisements", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.11-13, February-2020, Available :http://www.jetir.org/papers/JETIR2002403.pdf

"Effectiveness of Celebrity entrepreneur endorsement in advertisements", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp11-13, February-2020, Available at : http://www.jetir.org/papers/JETIR2002403.pdf