• Khushboo Singla

Now a day’s how people ultimately adopt a new idea behavior or product. A person experiences point of change after which they do something differently than how they did it previously. The Marketing is changing time to time and adopt new and very changeful things frequently. Today the organizations like whirlpool, Samsung, MRF are likely serve markets from very age with brands and their Makeovers. These Makeovers makes them shine like sun. This paper is a attempt to bridge the gap between present day marketers & customers. These strategies make customers & marketers to target Young India and Modern India. Now a days there is a new trend of online shopping that make bricks for Young India and Modern people like to shop from internet.

Readers, Seekers, Drivers.

"INNOVATIVE MARKETING PRACTICES FOR EVOLVING CONSUMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 2, page no.391-394, February 2020, Available :http://www.jetir.org/papers/JETIR2002464.pdf

"INNOVATIVE MARKETING PRACTICES FOR EVOLVING CONSUMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 2, page no. pp391-394, February 2020, Available at : http://www.jetir.org/papers/JETIR2002464.pdf