• Mr. Leela Krishna ganapavarapu
• Dr. Indrajit Yadav

The software company being one among the snappiest developing industries inside the nation assumes an exceptionally imperative job in the Indian economy. A software company can possibly progress toward becoming as motor of growth and profitability for the economy of the nation. Software is a riches and job making industry. With the enhanced information technology and blasting of the economy, the employment opportunities in the business environment are on the expansion too. The fast growth and section of late players have brought about the preparation of employees in high numbers. Compensations at the section level have up 10-15% while 25-30% at the most abnormal amount. High efficiency and performance of most organizations couldn't be acknowledged without employee's help and commitment. This is on the grounds that employees are mostly in charge of the accomplishment of association's objectives and strategy. So managers should worry on issues and issues experienced by employee in organizations. Attrition has dependably been a delicate subject with software organizations. In spite of the fact that giving among the absolute best pay rates over all business sections, the organizations have been confronting attrition no matter how you look at it, quite inside the previous couple of years. The consistently developing pay expansion and attrition rates have put edge weights on software organizations. Generally riding high on outsourcing wave, included with the steady risk of losing the best employees to the challenge, Employee attrition is a urgent issue that the software company faces nowadays.

HRM, HRM Strategies, Employee Retention, Employee Attrition, Motivation

"MEASURING ASSOCIATION AMONG HUMAN RESOURCE MANAGEMENT STRATEGIES AND MOTIVATIONAL FACTORS OF EMPLOYEE ATTRITION IN IT INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 3, page no.846-853, March-2020, Available :http://www.jetir.org/papers/JETIR2003127.pdf

"MEASURING ASSOCIATION AMONG HUMAN RESOURCE MANAGEMENT STRATEGIES AND MOTIVATIONAL FACTORS OF EMPLOYEE ATTRITION IN IT INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp846-853, March-2020, Available at : http://www.jetir.org/papers/JETIR2003127.pdf