• Sheeba Joseph
• Dr. P N Harikumar

The study focused on the quality of services offered by the different banks as well as the level of awareness among the customers. For the purpose of the study, three districts from the state of Kerala was selected at random. 850 customers representing the three categories of banks; Public sector, Old Private sector and New Private sector banks respectively were selected for the study. The customers prefer to operate accounts with the banks that are closer to them. the customers were not aware about all the services offered by them. Therefore, the customers need to be educated regarding the services that were not commonly used.

Service Quality, Public sector banks, Old Private sector banks, New Private sector banks, Awareness level.

"The quality of the services and awareness level Among the customers of Public and Private Sector banks in Kerala ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 3, page no.1680-1687, March-2020, Available :http://www.jetir.org/papers/JETIR2003241.pdf

"The quality of the services and awareness level Among the customers of Public and Private Sector banks in Kerala ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp1680-1687, March-2020, Available at : http://www.jetir.org/papers/JETIR2003241.pdf