• Rose M Vase

Abstract: Personal branding is a booming concept that is setting a competitive edge to the promoters. Coupled with psychological and branding concepts that draw up on the features of an individual personality, this concept is a strategy- building a niche in the market world- It establishes a natural leadership and enhances the meaning of life? In short it is an idea that hinges on sharing your own story to the world your story inclusive of persona, choices, routines, fame and lifestyle. This potent conception of branding has its own facets of brighter and grey shades representing an emotional response to the image of a person, but based on logical concepts that appeal to an emotion. Personal branding serves many purposes such as: building visibility at work, enabling the person to become more desirable and amiable in social settings. The present article discusses about the theoretical underpinnings of personal branding and the merits and demerits of the concept.

Personal Branding, Self branding,

"MULTIFACETED PERSONAL BRANDING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 3, page no.620-621, March 2020, Available :http://www.jetir.org/papers/JETIR2003394.pdf

"MULTIFACETED PERSONAL BRANDING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 3, page no. pp620-621, March 2020, Available at : http://www.jetir.org/papers/JETIR2003394.pdf