UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 7 Issue 4
April-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIR2004166


Registration ID:
230575

Page Number

1223-1226

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Title

THE FEMALE BODY, BEAUTY PAGEANTS AND COSMETIC ADVERTISEMENTS: A READING

Authors

Abstract

This paper has been undertaken to investigate the role of cosmetic advertisements and beauty pageants as patriarchal tools to maintain their control over women bodies. The study goes through a few advertisements and understands how brilliantly these cultural texts create ideals of female bodies infront of the normal women folk to model upon. They become tools through which women bodies are forced to undergo transformation to satisfy the male gaze.

Key Words

Beauty, Female Body, Gaze, Patriarchy, Power

Cite This Article

"THE FEMALE BODY, BEAUTY PAGEANTS AND COSMETIC ADVERTISEMENTS: A READING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.1223-1226, April-2020, Available :http://www.jetir.org/papers/JETIR2004166.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"THE FEMALE BODY, BEAUTY PAGEANTS AND COSMETIC ADVERTISEMENTS: A READING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp1223-1226, April-2020, Available at : http://www.jetir.org/papers/JETIR2004166.pdf

Publication Details

Published Paper ID: JETIR2004166
Registration ID: 230575
Published In: Volume 7 | Issue 4 | Year April-2020
DOI (Digital Object Identifier):
Page No: 1223-1226
Country: PATTANNUR, KANNUR, KERALA, India .
Area: Arts
ISSN Number: 2349-5162
Publisher: IJ Publication


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