• Mr.Afzal Basha
• Dr.Srinidhi K Parthasarathi
• Dr.U. Syed Aktharsha

In current marketing scenario, the study of consumer behavior has become necessary. Consumers are the most important part of markets. Without consumers no industry group can run. All the actions of the industry concerns end with consumers and consumer satisfaction. The Consumer buying behavior study is based on consumer buying actions, with the customer playing the three different roles of user, spender and purchaser. Consumer buying behavior has become an essential part of tactical market planning. In order to develop a structure for the study consumer behavior it is helpful to start by considering the factors which impacts on consumer buying behavior as well as the growth of the field of consumer research and the different paradigms of reflection that have influenced the discipline, which can be used to set apart and distinguish the various perspectives on consumer research. The objective of the research attempt is to achieve a better thoughtful of consumer buying behavior with the factors influence consumer buying processes during COVID-19 Pandemic. This article aims to identify dissimilar streams of reflection that could guide future consumer research. This research paper mainly focuses on Retail (Online & Offline) Customers and their buying behavior in Bengaluru city due to COVID-19. Descriptive type research design was applied in the study. Convenience sampling technique was applied in the research. Data is collected through questionnaire. The Structured questionnaire collected data was analyzed through using Excel and various statistical tools. Findings of the study were derived from the data analysis and required suggestions are given.

COVID-19 Pandemic on Consumer Buying Behavior in Bangalore City

"A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in Bangalore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.1396-1404, April-2020, Available :http://www.jetir.org/papers/JETIR2004186.pdf

"A Study on Impact of COVID-19 Pandemic on Consumer Buying Behavior in Bangalore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp1396-1404, April-2020, Available at : http://www.jetir.org/papers/JETIR2004186.pdf