• Dr Raghavendra GS
• Dr Shankar Lingam

The sporting products industry's primary challenge is arranging and estimating to guarantee enough stock to fulfil need, without holding such a large number of products. Achievement requires understanding and dealing with the rhythmic movement of market request with the flow and ebb. It addition requires knowing the best channels for items, how to work with retailers and distributors for the most effective outcomes, and how to deal with item request designs, conveyance plans, stock turns and receipts. Amazing power drives the world toward a meeting shared trait and that compel is innovation. It has proletarianized correspondence, transport and travel. It has made disengaged puts and ruined people groups energetic for innovation's allurements. Nearly everybody wherever needs every one of the things they have found out about, seen or experienced by means of the new technology. This paper examines the performance of sports products retailers in Mysuru and throws light on the current patterns of consumers purchasing the sports products, identifies a range of potential responses to the main opportunities and challenges emerging in sports products retail market in Mysuru region. Researcher has outlined the "retail realities" in sports products of Mysuru region that could potentially have an impact on retailers. Achievement will probably be moulded by a few variables, weaved together in an adaptable, versatile, and coordinated model. The retailers must use innovation movements further bolstering their good fortune and transform business knowledge and information into noteworthy understanding to develop and profit the business. Driving retailers must adjust their temper on store arrangements and rate of return. The effective retailer, by epitomizing these and different achievement variables can deal with the intricacy and decent variety of retailing in the area.

Sports products, Ebb, Retailers, Technology

"Advanced challenges in Retailing of Sports Products from Mysuru, Karnataka State ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.1495-1500, April-2020, Available :http://www.jetir.org/papers/JETIR2004199.pdf

"Advanced challenges in Retailing of Sports Products from Mysuru, Karnataka State ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp1495-1500, April-2020, Available at : http://www.jetir.org/papers/JETIR2004199.pdf