• KUMAR T.S
• Selvi.V.Vinothini

This study has been conducted with the aim of assessing the Customer service quality of Indusind Bank in Vadalur Town. There is intense competition in consumer marketing companies and banks are not an exception. It is indeed essential for the service firms in general and banks in particular to focus on the customers’ requirements and to meet them effectively. Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. To measure the present Customer satisfaction level among the customers of the Indusind Bank. Customer Service quality scale was used with five dimensions namely physical aspect, Service Quality, Customer Loyalty, Security and Customer satisfaction. This study as well focuses on the various attributes of banks and their impact on customer satisfaction. This study is restricted to Vadalur town only. This is a descriptive study the data for this research has been collected through primary sources. The set of questionnaires were prepared and distributed to customers of the banks with Customer service parameters with key determinants. The analysis of the data collected was done through the use of statistical package for social science (SPSS). Percentage analysis, Descriptive analysis, Mean square Analysis, chi-square test, One way ANOVA, was the test used to analyse the data. The result so obtained from this analysis indicates that the banks indeed are providing good services to their customers wherein customers are also satisfied. There is few more service parameters that the banks need to take are in order to hold on to their customers. Keywords: Customer satisfaction, IndusInd bank Customer Satisfaction, Banking Services parameters, Service Quality. Customer satisfaction of Banking Industry, Customer Loyalty.

Customer satisfaction, IndusInd bank Customer Satisfaction, Banking Services parameters, Service Quality. Customer satisfaction of Banking Industry, Customer Loyalty.

"A STUDY ON CUSTOMER SATISFACTION TOWARDS BANKING SERVICES OF INDUSIND BANK IN VADALUR TOWN ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.252-269, April-2020, Available :http://www.jetir.org/papers/JETIR2004241.pdf

"A STUDY ON CUSTOMER SATISFACTION TOWARDS BANKING SERVICES OF INDUSIND BANK IN VADALUR TOWN ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp252-269, April-2020, Available at : http://www.jetir.org/papers/JETIR2004241.pdf