• Snehal Nikam
• Surbhi Deshmukh
• Dr. Priyanka Kokutnur

Marketing plays the most important role for any product to create awareness and for selling the products, marketing help to branding the product and brand recognition creates value for the product. There are lots of options available for consumers regarding transport which can be booked online within seconds. The main objective of this paper to focus on understanding how effectively OLA has implemented its strategies in the market and to understand the brand position in the minds of consumers.

Ola Cabs, Cab Service, Competitors, Online Apps, Traveling.

"A Review- Research Paper on Increasing Preference to “Ola Cab Service”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.303-306, April-2020, Available :http://www.jetir.org/papers/JETIR2004247.pdf

"A Review- Research Paper on Increasing Preference to “Ola Cab Service”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp303-306, April-2020, Available at : http://www.jetir.org/papers/JETIR2004247.pdf