• Dr.Prabha Basavaraj Swamy

Abstract : Rural people are actively participating in the process by utilizing their space in the rural development sphere. But, rural people in India still lack education and there is a considerable economic dependency on men in the rural areas. Coverage of rural development issues by print media has sensitized alertness and it has helped rural people to improve their skills required to perform as rural people. With this background the present study is on attempt to analyze the role of print media in rural development and that is reaching and influencing rural people to perform their role effectively. The data was collected by surveying 640 rural peoples.

Key Words: Rural Development, Print Media, Reading Habits, Rural People.

"Print Media in Rural Development : A Case Study of four Districts of Karnataka State", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.1372-1378, April-2020, Available :http://www.jetir.org/papers/JETIR2004386.pdf

"Print Media in Rural Development : A Case Study of four Districts of Karnataka State", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp1372-1378, April-2020, Available at : http://www.jetir.org/papers/JETIR2004386.pdf