UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 9 | Issue 8 | August 2022

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 7 Issue 4
April-2020
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR2004538


Registration ID:
231191

Page Number

324-330

Share This Article


Jetir RMS

Title

CONSUMER BUYING BEHAVIOUR OF DURABLE GOODS : WITH SPECIAL REFERENCE TO KOZHIKODE DISTRICT OF KERALA

Authors

Abstract

Purchase decision making on durable goods is a multistage complex process, which is undertaken by family members. . The whole process is affected by multiple factors including income, gender, age group, surrounding people, over the shoulder responsibilities and much more. Earlier this was a decision taken solely by men. But now, most of the families it is decided jointly, it may be wife and husband, parents and children. While taking family as a decision unit it is proved that three forms of family, they are, elemental, nuclear and extended. In typical joint family decisions were taken by the most elder male member. Today this situation has been changing number of nuclear families increased due to socio cultural changes. Products like Real estate, rental house and car continues male dominated. The purpose of the study is perception of consumers and before and after purchase behavioral activities. The study considers the factors which influence consumer decision making. In Kerala literacy rate is very high in comparison with other states. So influence of education and mass media is high comparison with others.

Key Words

consumer buying behaviour, nuclear families, joint families, education , family income

Cite This Article

"CONSUMER BUYING BEHAVIOUR OF DURABLE GOODS : WITH SPECIAL REFERENCE TO KOZHIKODE DISTRICT OF KERALA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.324-330, April 2020, Available :http://www.jetir.org/papers/JETIR2004538.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"CONSUMER BUYING BEHAVIOUR OF DURABLE GOODS : WITH SPECIAL REFERENCE TO KOZHIKODE DISTRICT OF KERALA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp324-330, April 2020, Available at : http://www.jetir.org/papers/JETIR2004538.pdf

Publication Details

Published Paper ID: JETIR2004538
Registration ID: 231191
Published In: Volume 7 | Issue 4 | Year April-2020
DOI (Digital Object Identifier):
Page No: 324-330
Country: Kozhikode, Kerala, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

0002872

Print This Page

Current Call For Paper

Jetir RMS