• Dr.G.Vijaya Sree

The Indian retail industry is one of the most dynamic and fast paced industries. It accounts for over 10 percent of the Country’s GDP . E retail is probably creating the biggest distribution in the retail industry. The Reports of CII and Wazir advisors (2019) puts the contribution towards the retail growth in clear perspective when it states the organized retailing in India. It would grow even seven folds and online retail folds by 2025. Over the past decade, competition from online retailers is gradually eating into the revenues and margins of physical retailers. According to data analysis by internet based payment facility provider PayU India ( Etail India, 2019) online grocery shopping is expected to see the highest number of electronic transactions, after mobile recharges within a year. All these interesting facts about online grocery has given an instinct for the researcher and a small attempt is made to study the online grocery shopping behavior of people in Hyderabad . The objectives are to understand preferential criteria and satisfaction level towards online grocery shopping of the consumers . The present study is based on primary research. The data collected by circulating questionnaire to sample of consumers who does online grocery shopping. The findings of the study suggested that

E - retail, online shopping, online grocery, buyer’s characteristics, food and grocery retailing.

"Online Grocery Shopping Behavior of Consumers in Hyderabad City – An Empirical Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 4, page no.955-965, April-2020, Available :http://www.jetir.org/papers/JETIR2004629.pdf

"Online Grocery Shopping Behavior of Consumers in Hyderabad City – An Empirical Study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 4, page no. pp955-965, April-2020, Available at : http://www.jetir.org/papers/JETIR2004629.pdf